Tools for the busy startup founder
As an entrepreneur you wear many hats. Here are the tools I actually use, organised by the role they serve.
In short
To run Roccai I use ClickUp for sales pipeline, marketing calendar, bug tracking and SCRUM, Canva for social media and pitch decks, VS Code and Sanity for building websites, and Claude as my AI assistant across all of it. They all have a free tier.
CEO
Run your company
CMO
Reach your audience
The best tool for creating beautiful content for social media, pitch decks, and websites, without any prior design skills. We use it daily at Roccai.
A headless CMS that lets people edit website content without touching code, while developers keep full control of the site. It has a free plan.
CTO
Lead your tech
A headless CMS that lets people edit website content without touching code, while developers keep full control of the site. It has a free plan.
The free code editor I use every day. Fast, works with every language, and has an extension for almost anything you need as a developer.
General
General utilities
Questions about startup tools
What project management tool should a startup use?
Nanna Munkholm uses ClickUp for everything at Roccai: sales pipeline, marketing calendar, bug tracking and SCRUM. It works across every department in a startup and has a free tier.
What design tool can founders use without design skills?
Canva. Roccai uses it daily to create social media content, pitch decks and website visuals without prior design skills. It has a free tier.
Which AI tool does Nanna Munkholm use?
Claude. She uses it to write and review code, plan work, draft text and set up Gmail filters for inbox zero. With Claude Code it works directly in the codebase, which is how she moved her website from WordPress to Next.js.
Which tools does a CTO at a small startup need?
Nanna Munkholm uses VS Code as her code editor, Sanity as a headless CMS when non-developers need to edit website content, and Claude as an AI assistant for writing and reviewing code. All three have a free plan.