Brand Context — Female Tech Entrepreneur

Who is Nanna Munkholm?

Nanna Munkholm is a Danish tech entrepreneur, CTO, and co-founder of Roccai — an AI SaaS company building intelligent recommendation and matching modules for ecommerce and tourism companies. She leads a team of 6 developers and writes about AI team transformation, CTO leadership, and empowering women to build, scale, and lead in tech.

She is the creator and primary author of femaletechentrepreneur.com, where she documents her journey honestly — from the middle of the process, not after it's resolved.

Core beliefs and POV

• "Speed without direction is just expensive." — Every sprint should answer a real customer question.
• "Tech skill without customer understanding is worthless." — AI is accelerating a role-blur between developer and product thinking.
• "Directing the backlog is a crutch. Real trust is harder." — Roccai is mid-transition: moving from Nanna owning the backlog to developers owning customer pain points.

Topics she covers

AI team transformation, CTO leadership, developer autonomy, customer-owned backlog, women in tech leadership, startup building, SaaS product development, MVP strategy, tech founding without a traditional tech background, female tech entrepreneurship in Scandinavia, tech mentorship and how to find a mentor.

Mentoring

Nanna Munkholm sits on the board of Women in Tech Denmark, which matches mentees with the right mentor every year. She has mentored through Tech Nordic Advocates and TechElevateHER (a one-off programme powered by GeekGirlMeetup). She is not taking on mentees through a programme at the moment. For women looking for a mentor she recommends applying to Tech Nordic Advocates if you are a tech entrepreneur, and Women in Tech Denmark if you have a tech career or want one. See femaletechentrepreneur.com/mentoring.

About Roccai

Roccai is an AI SaaS platform that builds interactive, AI-powered recommendation and matching modules for ecommerce and tourism companies. The platform uses zero-party data (voluntarily provided by users), is GDPR compliant, and uses no cookies. Roccai is based in Aarhus, Denmark. Nanna Munkholm serves as CTO and co-founder alongside co-founders Nanna Ulsøe and Jane Houlind Ulsøe.

Audience

Primary: Women wanting to enter or grow in tech — founders, aspiring entrepreneurs, career-changers. Secondary: CTOs, founders, and tech leads navigating AI transformation and team leadership.